eBRIDGE - Urban Mobility 2020: empowering electric fleets in European cities

Mobility is a universal need and a driver of economic development. European cities have to allow for thousands of people and goods moving in and around them on a daily basis, making urban life an exciting, but challenging experience. Traffic jams, bad air quality, noisy environments and constant delays are part of our common routines as urban dwellers, clearly reducing quality of life and increasing our costs. But in eBRIDGE we think there are smarter ways to move around cities, and we call them Urban Mobility 2020.

eBRIDGE is a co-funded EU project to promote electric fleets for urban travel in European cities. We aim to bring innovation and new technologies to transform today’s mobility into a cleaner, efficient and sustainable mobility.

During eBRIDGE we are going to explore the alternatives to our current mobility patterns and find out whether electric mobility is a feasible option, able to make cities more liveable, vibrant places, offering people high quality mobility services and an enjoyable life.

What is eBRIDGE about?

Although electric vehicles fulfil all the requirements to be among the most important players in urban transport systems of the near future – they are clean, efficient, silent and imply low running costs – significant barriers to a wider diffusion and use of electric vehicles remain to be addressed, among them low user acceptance and higher purchase costs compared to conventional cars.

However, under certain conditions and with clear policies in place, for instance an increasing percentage of renewable energy sources in the European electricity mix, and bringing innovative mobility concepts to urban settings, electric vehicles can help break this impasse and contribute to moving forward with sustainable mobility.
Against this background, eBRIDGE aims to demonstrate how the introduction of electric vehicles in fleets for business and private urban travel can efficiently contribute to the improvement of market conditions for the electric mobility sector.

We aim to electrify urban fleets and encourage electric mobility among car users and fleet managers of private companies and public administrations by providing the best service and engaging them through targeted marketing and promotions.

The project officially started in April 2013 and it will end in March 2016. Seven case studies - we call them "Drivers of Change" - with heterogeneous starting conditions assure a broad-spectrum outcome.

Berlin, Milan, Lisbon, Vigo, Valencia, a selection of Austrian municipalities and Carmarthenshire are developing actions to optimise operational fleet performance, test and launch solutions to increase the convenience and ease of use of car sharing offers and finally, raise awareness among the target groups and further relevant stakeholders through engaging marketing approaches on the suitability of electric mobility for urban transport and commuting.

The Team

The eBRIDGE team involves thirteen partners from Germany, Austria, Spain, Italy, Portugal and United Kingdom. Among them are technical experts, academics, associations, public administrations, mobility providers and public transport and car sharing operators.

The Outputs

The eBRIDGE outputs are oriented to engage fleet managers and car users with electric mobility:

  • eBRIDGE Start Up Kit: Guidelines + Toolkit to assist key actors with the implementation of electric vehicles in their fleets as well as optimisation measures to increase overall performance.
  • Increased number of decision makers at companies, local authorities, institutions and further stakeholders interested in introducing electric vehicles to their fleets and/or starting an electric fleet.
  • Improved attitude towards electric mobility: car users in general, and independently of their travel purpose, will be more confident in the use of electric vehicles and introduce electric mobility offers in daily travel decision-making.